“Why hire an SEO agency” is a question you may be asking yourself about your business or a question that may be posed by decision-makers within your company. You may be trying to do your own SEO in-house, but often outsourcing to an agency can be cost-saving and generate better results for your business. Outsourcing key parts of your marketing can be beneficial, as it enables you to work with top professionals while improving the overall strength of your marketing team.
Why is SEO Important for Business?
Good SEO will not only ensure that you are visible on the internet but more importantly, that you are visible to the right people. Much of the research around SEO involves understanding how people are searching for the solution to their problems. Websites, more than ever, are crucial to your business needs. There are endless websites out there, and it is a vital part of your marketing that your website can be found. SEO is the key to this and sits as part of your digital marketing strategy.
Top Reasons Why Hiring An SEO Company is Best For Your Business
SEO, like many areas of business, is highly complex and ever-changing. When you hire an SEO agency as part of your marketing strategy you will gain access to first-class professionals who are at the forefront of their industry. Changes occur across search engines, and your SEO agency will be up-to-date with the latest practice and will be able to pre-empt any detrimental impact these changes will have on your website and business. Outsourcing is often a very cost-efficient solution and enables you to concentrate on your business.
1. It Will Improves Your Website
The work done by an SEO company on your website is a marketing investment. A good SEO strategy will involve making your website work efficiently, which will not only improve its rating in the eyes of the search engines but also give your customers a better user experience, which will be more likely to result in a lead or sale. Targeting ideal customers is excellent marketing practice, and the work done by your SEO partners will focus on this. The changes implemented by your SEO professionals will improve your website. When you hire an SEO agency you are investing in the long-term health and usability of your website.
2. It Will Save Money and Manpower
As with any complex area of business, it can be costly and timely to bring it in-house. Having to recruit, or upskill a member of your team to run your SEO can be expensive. They may struggle to keep abreast of the rapid changes that can occur, their other work may be pushed aside, and it may be an unsatisfactory solution. Outsourcing gives you a highly trained professional when you need them. This can be a cost-effective solution to your company’s needs.
SEO companies will also usually subscribe to a number of SEO Software tools, which can help save time with the analysis. These tools combined would incur quite a high monthly fee if you subscribe monthly.
3. It Will Save Time
Outsourcing is invaluable to time-pushed teams. Knowing that your SEO is being implemented and monitored professionally, frees up valuable time for your team to concentrate on what is needed. When you hire or work with an SEO agency you are working with people who do this all day, every day. This depth of knowledge often makes people quicker or more efficient. They will be able to focus on SEO, leaving you with more time to concentrate on what you do best.
4. It Will Grow Sales (Not Just Traffic)
Good SEO doesn’t just drive more people to your website, it drives the right people. Careful targeting will enable your website to be seen by your future customers, which means that your sales will grow, not just your website traffic.
5. Stay On Top of Trends
The algorithms used by search engines such as Google and Bing change constantly. Many of the changes are subtle, though they can have a big impact on the position of your website on the search engine. Some of the changes can be vast and require experience to navigate the impact that this will have on your website. SEO professionals work in the industry every day, and part of their job is to stay on top of the trends, as well as analyse the impact this will have on their clients’ websites. When you hire an SEO company, you can be confident that they will ensure that your business will not be adversely affected by any changes.
At 3W Consulting we run a lot of tests on non-clients websites to determine what is working and what is just theory. The internet is full of SEO tactics that simply do not work or are out of date. The only way to be sure and current is to test tactics regularly, before implementing them into a client’s website.
6. Safety for Your Business
Your business is reliant upon customers, and your marketing plan will ensure that those customers can find you. Hiring an SEO agency gives you the security of knowing that your website will be protected against changes and updates and ensuring that it is compliant and operating effectively at all times.
7. SEO Companies Give Better Results
SEO is complex, but it is an important aspect of digital marketing. SEO companies can give excellent results for your business, and provide you with external marketing support to ensure that your website remains visible across the internet. Your SEO agency will work with you as part of your marketing team to increase sales and grow profits.
8. SEO Companies Offer Better Expertise
An SEO company will have a range of individuals with unique skills across marketing and digital marketing. This gives your company the chance to tap into the expertise of these individuals, from researchers to copywriters, you will have a wealth of knowledge at your fingertips.
9. SEO Companies Have Experience
Some people can be concerned when hiring an SEO company that they may not understand their industry. But often the SEO professionals will have dealt with a company in your sector before. If they have not, their understanding of digital marketing strategies will be at a high level, and this knowledge is often transferable across sectors.
10. Better Return on Investment
SEO gives an excellent return on investment. Research shows that marketing professionals value SEO highly and the benefits that it brings are well-documented. When compared to other digital marketing services hiring SEO partners offers a first-class return on investment.
How to Choose The Right SEO Company?
It can be hard to choose the best SEO partners to work with. As part of your selection process, it is wise to question the agency. Make sure that they answer your questions rationally and professionally. They should listen to your business concerns, and discuss how the SEO for your business sits within part of the bigger marketing strategy. Good SEO professionals will work with you and your business, and feel as though they are part of your marketing team.
Questions to Ask an SEO Agency
It is worth investing time in talking to your potential SEO partners. You will get a sense of whether they are an agency you would like to work with. When outsourcing, it is important to pick partners who feel like part of your team. Whenever you use an agency, you need to feel that they care about your business and want to work with you, as part of your marketing team to drive your business forwards. Here are some good questions to ask when you are hiring an SEO agency:
- Which services do you offer, and what do you specialise in?
- What are your strategies for content optimisation?
- How do you prove your SEO strategies work?
- What kind of businesses do you work with?
- Can you share details of past results?
- What is your experience with our industry?
- How will you analyse and report campaigns?
- What kind of results should we expect?
Also in general a good SEO company would usually try to understand your business and business goals prior to providing a quote. The detailed analysis that they complete enables them to determine an approach to meet these targets and the costs involved. SEO packages can be more risky and results may vary.
Need an SEO Expert? Call us Today!
At 3W Consulting we are experienced SEO professionals. Whether you run a local business or a multi-national organisation, we can help you. So, why not call us today and start a conversation about your SEO.