Content ideation is like giving your content a human touch, making it engaging and relatable. It’s the creative process where we unearth ideas and concepts that resonate with your audience’s soul.

In the world of content creation and marketing, content ideation is the beacon that guides us towards killer content that is not just relevant but soul-stirring, sparking engagement and igniting conversions.

There are key factors to consider for content ideation, such as:

Fundamentals of Keyword Research

The fundamentals of keyword research in content ideation are essential for creating unique content that is not only engaging but also discoverable by your target audience.

Here are the key elements of keyword research in the context of content ideation:

Understanding the Purpose: Keyword research starts with a clear understanding of why you’re creating content. Are you looking to inform, entertain, or drive sales? Your content’s purpose will influence the choice of keywords.

Different Types of Keywords:

  • Short-Tail Keywords: Broad and general terms (e.g., “vets”)
  • Long-Tail Keywords: More specific and longer phrases (e.g., “best vets in Wigan”)
  • Informational Keywords: Used by people seeking information (e.g., “how much does pet vaccination cost”)
  • Commercial Keywords: Used by people looking for a product or service (e.g., “vets near me”)

Competitive Analysis: Analyse your competitors’ content and the keywords they are ranking for. This can reveal gaps in the market where you can create content.

Long-Tail Keywords and Question-Based Queries: This indicates a more specific intent. They can be excellent for providing targeted content that answers specific questions.

Keyword Mapping: Once you have a list of keywords, map them to particular content ideas and topics. Ensure that your content is closely related to the keywords you choose.

Content Strategy and Planning: Your keyword research should align with your overall content marketing strategy. Create an editorial calendar based on your findings, outlining when and how you’ll create and publish content.

Factors to Consider in Keyword Research for Ideation Strategy

Relevance — Your keywords should align with the interests, needs, and problems of your target audience.
Search Volume — Evaluate the search volume of keywords to determine how often people are searching for those terms. High search volume keywords can attract more traffic, but competition may be higher as well.
Keyword Difficulty or Competition — Assess the level of competition for each keyword. High competition keywords may be challenging to rank for, especially if you’re just starting. Consider a mix of low, medium, and high competition keywords.
Intent and User Journey — Analyse the intent behind each keyword. Is the user looking for information, products, or solutions? Align your content with the user’s intent and position it accordingly in their journey.

Staying Updated and Adapting

Staying updated and adapting is a critical aspect of content ideation. The digital landscape and audience preferences are continually evolving, and to remain relevant and effective, content creators need to be agile and open to change.

Here’s how to stay updated and adapt in your content ideation process:

  • Regularly Review Your Content Strategy
  • Google Updates and Algorithm Changes
  • Competitor Analysis
  • A/B Testing
  • Content Improvement

Case Studies and Examples

Local Vet’s Website’s Remarkable Traffic Surge through Strategic Content Ideation

In March 2023, Local vet’s website embarked on a transformative journey to boost its online presence, audience engagement, and impact within the industry. With a strategic focus on content ideation and creation, the results were nothing short of extraordinary.


The veterinary referrals website faced several challenges:

  1. Low Website Traffic: The website was struggling to attract a substantial audience, limiting its ability to connect with veterinarians and pet owners.
  2. Limited Online Visibility: The website’s search engine rankings were subpar, and it lacked a significant presence on social media and other online platforms.
  3. Competition: The veterinary industry is highly competitive, with established players dominating search results and online discourse.


The website’s team implemented a content ideation strategy to overcome these challenges:

  1. Keyword Research: In-depth keyword research was performed to identify high-potential keywords, search trends, and gaps in the market.
  2. Content Calendar: A content calendar was created, outlining a mix of content types.
    Content Creation: High-quality, informative, and engaging content was produced regularly, addressing the specific needs of the target audience.
  3. Search Engine Optimization (SEO): SEO best practices were implemented to optimise content for search engines and improve rankings.


The results of this content ideation strategy were impressive:

  1. Traffic Surge: Since March 2023, the website experienced a staggering increase in monthly traffic. The influx of visitors was attributed to the new, valuable, and engaging content.
  2. Improved Search Rankings: The website’s search engine rankings significantly improved. It now ranked on the first page for various keywords related to veterinary referrals.

anrich traffic boost


The local vet website’s journey from obscurity to prominence stands as a testament to the power of strategic content ideation. By understanding their audience, addressing their needs, and creating valuable content, the website not only increased its traffic but also became a trusted authority in the field. This case study highlights the impact of content ideation in achieving remarkable online success in a competitive industry.

Final Thoughts

If you’re in search of a top-tier SEO services in Liverpool that can supercharge your content ideation and boost your online presence to new heights, your quest ends here. At 3W Consulting, we identify opportunities for content improvements as well as new content pages such as web pages or blog posts. We can then assist our clients in creating new content, or alternatively we can provide a writing service.

Could your business benefit from ideation and content creation? Contact us today, and let’s embark on a journey to content greatness together. Your success is just a click away. Book a call now!


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