We have recently taken the plunge when it comes to search engine optimisation. I was concerned as our pay per click was generating a lot of revenue and we didn’t want to spend any more money (who does). But a great decision as we have reduced our pay-per-click costs and increased revenue at the same time.
We spend hundreds of thousands throughout the year and apart from wages this is the best spent money. For every penny spent with 3w consulting we make 4000% back, this is incredible.