Case Study
Dental Practise

Boutique Dental Clinic Building


Boutique Dental 23 are a Dentists based in Ashton-in-Makerfield who offer a full range of general and cosmetic dental services. In addition they also offer a range of Facial Rejuvenation procedures including Dermal Fillers, Chemical Peels & PDO Thread Lifts.

The company website was receiving visitors which were coming to the website directly or from Social Media channels such as Facebook. The search engine visibility was very low and therefore wasn’t generating many leads from search engines such as Google.

The goal of this project was to get their website ranking at the top of the search engines in the Ashton & Wigan areas, to start tapping into the significant number of people searching for the services that they offer, resulting in an increase in website visitors and subsequently more new customer enquiries.



Low Website Visibility

The website did have a few keywords appearing on page 1 in Google, however these were typically for terms that not many people were looking for. This meant they were only receiving a few enquiries resulting from  search engines.  


Low Content

The website had plenty of services and pages for these, although there was limited content on these pages.


Mobile Compatibility

For the services that Boutique Dental 23 offer the majority of people search online using a mobile device such as a phone or tablet. The website wasn’t set up correctly to display on these devices was was limiting it’s potential. 


Technical Issues

The website had quite a few technical issues that was limiting it’s ability to perform well in the search engines, and was also quite slow.

Removals Stats



Website Refresh

The website redesigned to ensure that it was fully compatible with mobile devices. A full technical audit was also completed to identify and resolve any potential issues that would have a negative effect on SEO performance. 


Keyword Research

We completed detailed local & national keyword research to identify the keywords that people use when searching for these services. Competitors were also reviewed to further identify keyword and content opportunities. 


Additional Website Content

The content on the website needed improving to enable the pages to better perform in the search engines. We reviewed all of the top level pages and created new or additional content where needed. This services pages also had specifically designed to focus on increasing the conversion rate. These pages ware then optimised to perform better and as a result the leads have increased significantly. 


Link Building

We then worked on additional SEO tactics to promote the website and create more authority to ensure that we hit our goals.


The information below represents performance increases as a result of SEO activity over an eight month period. 


All Website Traffic


Search Engine Traffic


Google Rankings


Website Leads


We have been working with 3W Consulting for a number of months now and are very pleased with the work they do for us. They have improved our website and SEO dramatically and the service they provide is great. We are getting a lot of traffic from the website and we are very busy in the practice which is great!


Kate – Boutique Dental 23