Why You Need A Mobile Friendly Website
These days there is more to getting your business winning online than just having a great website and a kick-ass digital marketing plan. More and more people are moving away from using laptop and desktop computers to access the internet and moving towards the comfort and convenience of mobile devices, such as tablets and smartphones. But is there anything that you need to do to make sure that you are serving these mobile users as well as those using their PC?
The answer is…. ensuring that you have a responsive and mobile friendly website.
So first of all, what is a responsive or mobile friendly website? In a nutshell it is a website that has been built to recognise the size of screen that it is displaying on and adjust the way it displays to fit that. So rather than an entire landscape web page trying to display on a tiny portrait smartphone screen, it will alter the size of images and the layout of text, call to action buttons and menu options so that they are easy to see, use navigate through.
This alone should convince you that you need a mobile friendly website, but if you need further persuasion then have a look at our list of reasons that you need a mobile friendly website below.
- More websites are now accessed from mobile devices than from laptop or desktop PC’s. The split is currently 55% to mobiles and this trend is set to grow even further in the coming years.
- 74% of people are more likely to return to a mobile friendly website.
- 61% of users would bounce off from a non-responsive website.
- 67% of people are more likely to buy directly from a mobile friendly website.
- There is now thought to be more mobile devices in the world than people.
All of these stats just go to show that cutting yourself off from this huge and growing market is like turning away over half of your customers before even letting them in through the door of your shop.
Increase Your SEO
Responsive websites tend to rank more highly on Google search results than those which are not mobile friendly. This is due to 2 reasons; firstly responsive websites will load much faster than those which aren’t mobile friendly and so will have a lower bounce rate which is taken into account when Google is analaysing your website. Also in the past many companies chose to provide 2 versions of their website; one for PC’s and one for mobile devices. However having just one single url makes it much easier for the Googlebot to crawl and then rank your site.
Increase Your Business
If over half of your users give up on your site because they are viewing it on a mobile device then it is inevitable that you will lose business.
Future Proof Your Business
With the amazing advances that we have seen in technology affecting the way that users will view your website, having a responsive site will ensure that you will be able to keep up to date with any future technologies. Because responsive websites will base how they are displayed on screen size they are being viewed on, it means that they will still be able to be easily used regardless of how they are accessed – just as long as it still has a screen that is!
Is My Website Mobile Friendly?
To check and see if you’re website visitors can view you website on mobile devices, you can test it useing the free Google Mobile-Friendly Testing Tool.