What Is An SEO Campaign & Why Is SEO Important?
Search Engine Optimisation (SEO) is the process of improving the position of a website in a search engine’s results when users search for specific terms. In short if you sell blue children’s bikes you want your website to appear on the first page of search results when someone searches for ‘blue children’s bike’ in Google – because let’s face it, who uses search engines other than Google and who ever bothers to look past the first page of results?!
Although the premise is simple, the actuality of achieving great SEO for a website rarely is. The complex algorithms that work behind the scenes when someone enters a search term into Google are not only incredibly intricate and sophisticated, but they are also almost constantly changing. This means that SEO can be a seriously hard process to master. SEO also won’t give you the instant results that things like Pay Per Click advertising will. So why should you bother investing your money into a decent SEO campaign? Basically, why is SEO important?
SEO Is Good For Your Business Branding and Visibility
Not only do you want to get your website to the top of the results for search terms that are directly related to you because it means that users will click through to your website and hopefully become customers, but there is intrinsic value in simply appearing in that list. In many cases users will search for several terms (each time refining their search) before choosing a link to click. If your site appears time and time again in these search results, users are likely to build up trust and place value in your website before they have even clicked on it.
SEO Brings Your Website Traffic
Even if not every person who clicks on your website becomes a solid customer or client (which let’s face it, they won’t), the law of averages states that the more people come to your website, the more will become customers.
SEO Makes Your Website Great
Not only do SEO techniques help get people to your website in the first place, they also help to ensure that your website is in great shape when they get there, thus meaning that they will be more likely to convert into customers. Well built websites with clear site maps and engaging content are loved by both Google and users alike.
SEO Provides A Great Return On Investment
It may take a while for you to start to see the results of a great SEO campaign, but once you do you will usually find that SEO gives you a great ROI. This is because you are marketing your products or services to people when they are actually looking for them, rather than trying to force your brand onto them when they are doing something else e.g. checking social media, watching TV or reading the paper.