Small Business Digital Marketing – Where Do I Start?
Hooray! You’re lovely new business is now online! You have a fab website, you’re Instagram is looking great and you’re Facebook is buzzing. But what’s the next step? You need to get your online presence really working for you and actually generating leads and/or sales. So either instead of, or alongside, your traditional marketing methods maybe you should be looking at investing in some digital marketing? But if you know about as much about digital marketing as you do about plaiting fog, then were should you start?
One of the first methods that people use when looking for goods or services is to ‘Google it’ (other search engines are obviously available!). SEO works to improve your website’s ranking for certain search terms that are related to your business. For example, builders in Birmingham would want to try and get onto the first page of results if someone searches for ‘Birmingham builders’. This process can sometimes take a little time to show results but the benefits of successful SEO can be significant.
PPC ads are displayed at the top or in the sidebar of search engine results for relevant terms. They can also be displayed on relevant websites or on social media. They can be highly targeted and you simply pay per click every time somebody clicks the Ad. The cost of these clicks are determined by an auction process and will vary depending on the competitiveness of the chosen keywords. You can run these campaign yourselves, but it is worth considering your PPC campaign carefully as it can result in a lot of money being spent for no result. But fear not, a properly curated and targeted PPC operation can provide seriously fast, effective and traceable results.
This can be a highly effective means of reaching your target audience, through a medium in which they are already engaged. Social media ads can be targeted at certain demographics, geographical locations and even interests. For example a wedding services company may wish to target their ads at female users, aged between 18-40, whose status is ‘Engaged’ and who live within a 20 mile radius of their location. One of the really great features of social media advertising is that your involvement does not have to end once your ad launches. In fact being active on social media will build your brand recognition and can often be the hook that turns passive interest into active leads.
These are just some of the digital marketing methods that could benefit your business. Effective results can also be gained from methods such as email marketing campaigns, banner ads and video marketing via sites such as YouTube – we will be exploring these further in future articles. However, if you want to find out more about how to get the most from your online presence then contact us today. We provide a free consultation whereby we will review your online presence and advise you on the various options available.