Category Archives: Social Media
Hooray! You’re lovely new business is now online! You have a fab website, you’re Instagram is looking great and you’re Facebook is buzzing. But what’s the next step? You need to get your online presence really working for you and actually generating leads and/or sales. So either instead of, or alongside, your traditional marketing methods maybe you should be looking at investing in some digital marketing? But if you know about as much about digital marketing as you do about plaiting fog, then were should you start?
One of the first methods that people use when looking for goods or services is to ‘Google it’ (other search engines are obviously available!). SEO works to improve your website’s ranking for certain search terms that are related to your business. For example, builders in Birmingham would want to try and get onto the first page of results if someone searches for ‘Birmingham builders’. This process can sometimes take a little time to show results but the benefits of successful SEO can be significant.
PPC ads are displayed at the top or in the sidebar of search engine results for relevant terms. They can also be displayed on relevant websites or on social media. They can be highly targeted and you simply pay per click every time somebody clicks the Ad. The cost of these clicks are determined by an auction process and will vary depending on the competitiveness of the chosen keywords. You can run these campaign yourselves, but it is worth considering your PPC campaign carefully as it can result in a lot of money being spent for no result. But fear not, a properly curated and targeted PPC operation can provide seriously fast, effective and traceable results.
This can be a highly effective means of reaching your target audience, through a medium in which they are already engaged. Social media ads can be targeted at certain demographics, geographical locations and even interests. For example a wedding services company may wish to target their ads at female users, aged between 18-40, whose status is ‘Engaged’ and who live within a 20 mile radius of their location. One of the really great features of social media advertising is that your involvement does not have to end once your ad launches. In fact being active on social media will build your brand recognition and can often be the hook that turns passive interest into active leads.
These are just some of the digital marketing methods that could benefit your business. Effective results can also be gained from methods such as email marketing campaigns, banner ads and video marketing via sites such as YouTube – we will be exploring these further in future articles. However, if you want to find out more about how to get the most from your online presence then contact us today. We provide a free consultation whereby we will review your online presence and advise you on the various options available.
For something that barely existed 10 years ago (and in the case of some platforms didn’t exist at all!), social media marketing seems to have taken over the world – it is now estimated that many people spend up to 6 hours a day using social media! And with this revolution has also come a revolution in advertising. Internet advertising overtook advertising in traditional print media way back in 2013 and it has been predicted that it will be taking over TV advertising spend this year.
In 2016 an estimated £1,275 billion was spent on social media advertising in the UK, and this figure is expected to keep on rising. Social media has become such an entrenched part of so many people’s lives that savvy marketers have all but given up trying to engage with potential clients through more traditional advertising formats. If your customer already spends much of their time on with social media, then surely you are going to be fighting a losing battle trying to engage with them any other way?
So it seems like investing in some social media advertising could be a good idea. But there are so many options out there, how do you know what you should be doing? One thing is clear, social media advertising is much more complex than simply sticking your logo in someone’s Facebook newsfeed. Effective social media advertising is an art form and so if you’re not sure where to start we would recommend getting some professional advice. There are numerous options for you here; everything from large scale multi-nationals to smaller more local companies who can provide a more personalised service.
But however you choose to proceed, here are a few top tips for getting the most out of your social media advertising:
- Use free social media to test out your paid ads – this should seem like simplicity itself, but so many people overlook it. If you are thinking of trying out a new ad, why not post it organically first and then track it’s performance, if it’s flop then you’ll know not to waste your money.
- Target, target, target – social media platforms hold lots of useful information about their users, so ensure that you use this to make sure that you are only paying for ads which are going to get in front of the right people.
- Rotate your ads frequently – users will quickly get bored of seeing the same thing, so make sure that if you do want to repeat an ad then mix it in with a few different ones to keep your content feeling fresh and engaging.
- Remember that one size definitely does not fit all – different social media platforms exist for a reason; the way that people use and interact with Facebook is considerably different to how they use Twitter and Instagram, so ensure that your ads are targeted to each different platform.
- Think small – screen that is! – more than 80% of social media users access their platforms via mobile devices, so make sure that your ads are designed with a small screen in mind. Large text heavy ads will never stand out on mobiles, so think short, snappy text and easily viewed images.
To find out more about how your business could benefit from social media advertising, contact the experts at 3W Consulting today. We will provide a free, no obligation, consultation to talk through all of your options to get you started reaping the benefits of social media advertising.