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Category Archives: Pay-Per-Click (PPC)

07 
Jul

Small Business Digital Marketing – Where Do I Start?

Hooray! You’re lovely new business is now online! You have a fab website, you’re Instagram is looking great and you’re Facebook is buzzing. But what’s the next step? You need to get your online presence really working for you and actually generating leads and/or sales. So either instead of, or alongside, your traditional marketing methods maybe you should be looking at investing in some digital marketing? But if you know about as much about digital marketing as you do about plaiting fog, then were should you start?

Here at 3W Consulting we are specialists in all aspects of digital marketing, so have a look at our quick guide below and then contact us for a free consultation.

Search Engine Optimisation (SEO)Search Engine Optimisation SEO Wigan

One of the first methods that people use when looking for goods or services is to ‘Google it’ (other search engines are obviously available!). SEO works to improve your website’s ranking for certain search terms that are related to your business. For example, builders in Birmingham would want to try and get onto the first page of results if someone searches for ‘Birmingham builders’. This process can sometimes take a little time to show results but the benefits of successful SEO can be significant.

Pay Per Click Advertising (PPC) PPC Services Wigan

PPC ads are displayed at the top or in the sidebar of search engine results for relevant terms. They can also be displayed on relevant websites or on social media. They can be highly targeted and you simply pay per click every time somebody clicks the Ad. The cost of these clicks are determined by an auction process and will vary depending on the competitiveness of the chosen keywords. You can run these campaign yourselves, but it is worth considering your PPC campaign carefully as it can result in a lot of money being spent for no result. But fear not, a properly curated and targeted PPC operation can provide seriously fast, effective and traceable results.

Social Media MarketingSocial Media Marketing Wigan

This can be a highly effective means of reaching your target audience, through a medium in which they are already engaged. Social media ads can be targeted at certain demographics, geographical locations and even interests. For example a wedding services company may wish to target their ads at female users, aged between 18-40, whose status is ‘Engaged’ and who live within a 20 mile radius of their location. One of the really great features of social media advertising is that your involvement does not have to end once your ad launches. In fact being active on social media will build your brand recognition and can often be the hook that turns passive interest into active leads.

These are just some of the digital marketing methods that could benefit your business. Effective results can also be gained from methods such as email marketing campaigns, banner ads and video marketing via sites such as YouTube – we will be exploring these further in future articles. However, if you want to find out more about how to get the most from your online presence then contact us today. We provide a free consultation whereby we will review your online presence and advise you on the various options available.

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Published Date: 7th July 2017
Category: Pay-Per-Click (PPC), Search Engine Optimisation (SEO), Social Media


 

06 
Jul

PPC – Why it should be part of your Marketing strategy

grow-your-businessRight then, so everybody already knows about the importance of having a great web presence. The internet is brilliant, it’s here to stay and so let’s start thinking about how we can make it work to our advantage. The key, obviously, to getting the online world working for you is to get traffic to your site. It doesn’t matter how whizzy your website is, if no one clicks on it, then there’s really very little point in having it. So how can you ensure that some of the millions of internet users decide to put their click in you? Advertising, that’s how.

Of course there are numerous different forms of internet marketing; from increasing organic search results through SEO, Social Media Marketing and Email Marketing, but today we are talking about the joys of Pay Per Click Advertising, and why it can be of such great benefit to your business.

  1. Speed – unlike SEO there is no lead-time between launching your campaign and seeing results, as soon as you have setup your PPC marketing, your ads will be live immediately.
  2. Targeted results – because there is no limit to the keywords/phrases that you can target, PPC adverts can be specified to only respond to the terms that are actually relevant to your business.
  3. Pay only for results – Pay Per Click does exactly what it says on the tin, you only pay when a user actually clicks on your advert to go through to your site, so no paying for people to choose the search result just next to yours!
  4. Budget control – PPC campaign budgets can be set to exactly your specifications (although we always recommend working together with your agency to fix your PPC budget) so you can always have total control over your cash flow.
  5. Increased brand awareness – even if a user doesn’t choose to click onto your ad, then your company name will still have been visible in a prominent location on the results page. Not only is this free advertising, but people tend to trust Google and have greater faith in those results displayed towards the top of the page. This can mean that as a result of having seen your PPC ad, users may be more likely to click on your organic search result at a later date.
  6. Local results – even if your business is dependent on a local clientele, then PPC can still be for you. Adwords and Bing can now filter your ad so that it only appears to local users. Quite possibly cheaper and more effective than advertising in your local paper!

If you want to find out more about how a great PPC campaign from 3W Consulting can really get your business soaring, call 07544 593626 or contact us. For a limited time only we are running a PPC Trial, which is ideal for small businesses that haven’t yet tried and seen what online marketing can do for them.

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Published Date: 6th July 2017
Category: Offers, Pay-Per-Click (PPC)